ClickZ Meta Insider Newsletter |🧵 Threads Ads Go API-Ready—Your Next Social Channel?

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New Research 🧐

Brands Doing This are Growing 32% Faster

Google's YouTube and Demand Gen are soaring as the fastest-growing Google Ad channels year-over-year. Why are brands betting big on them in 2025?

Fospha's analysis of over $500M in ad spend across hundreds of brands reveals why. From accelerated revenue growth, to boosted Amazon sales and higher AOV - brands going full-funnel in Google are winning big.

For the full research and a step-by-step guide to maximizing these channels, download the free resource now!

Sector Spotlight 🎥

SOCIAL MEDIA MARKETING

Meta Expands Threads Advertising With Marketing API Integration For Enhanced Campaign Creation

Meta’s integration of Threads feed ads into its Marketing API means third-party platforms can now create and manage ad campaigns directly on Threads, which boasts 350 million monthly active users. Marketers gain streamlined access to a rapidly growing social channel, maximizing reach and audience engagement efficiently.

INNOVATIVE AD TECHNOLOGIES

AI Advertising Tools Redefine Creative Campaigns Across Major Social Platforms

Major social platforms—Meta, TikTok, X, Pinterest, LinkedIn, Snapchat, and Google—now offer robust AI tools for ad creation, targeting, and campaign management, automating creative and optimization tasks. Marketers should experiment with these native AI solutions to refine campaign efficiency and response accuracy, leveraging platform-specific capabilities. This evolving landscape demands ongoing evaluation to maximize campaign outcomes.

SOCIAL MEDIA INNOVATION

Expedia’s AI Turns Instagram Reels Into Personalized Bookable Travel Itineraries

Expedia’s AI Trip Matching tool allows users to send Instagram Reels depicting travel inspiration, which AI then converts into fully bookable itineraries with curated recommendations, streamlining planning and driving social-driven consumption. This integration is highly relevant for marketers seeking actionable ways to reduce friction between travel discovery and purchase. However, it raises strategic concerns about content creator compensation as their work directly fuels bookings.

IN CASE YOU MISSED IT LAST WEEK

Meta AI App Empowers Brands With Personalized Chatbot Advertising Across Social Platforms

Meta’s new AI app enables advertisers to deliver highly targeted campaigns via personalized chatbots, leveraging deep consumer insights from its connected social platforms. This development offers marketers actionable opportunities to refine segmentation and drive conversions in eCommerce and social media environments. Expect significant impacts on data-driven advertising strategies.

Influencer Corner 📢

Still at The Lead Summit? Don’t miss this 👇

The Lead Summit is underway—and our exclusive drinks reception is happening tomorrow.

We’re bringing together some of the smartest minds in commerce for one evening of sharp conversation and good wine in NYC’s FiDi district.

⏱ Thursday, 29 May | 4:30 PM (evening of Day 2)
📍 Wine Bar just 15 mins walk from TLS conference venue – exact location shared upon RSVP Confirmation

Have a look at some of the brands that joined us before:

Optimization Hub ⚙️

INNOVATIVE AD STRATEGIES

Performance Max Gains Asset Testing, Expanded Negatives, and Precise Search Term Reporting

Google’s Performance Max updates provide marketers with in-campaign asset AB testing, support for up to 10,000 negative keywords, and a comprehensive Search Terms Report—transforming campaign optimization and control. These features are essential for eCommerce professionals seeking granular campaign management and actionable data-driven decision-making.

DIGITAL AD PREFERENCES

UK And US Digital Ad Preferences Highlight Video, Humor, And Influencer Impact

Adobe’s survey reveals that UK audiences are more skeptical of influencers and less responsive to emotional ads compared to the US, yet video remains the most effective ad format in both markets. US consumers have a higher propensity to act immediately on ads, while ad blockers are primarily used to minimize pop-ups. Marketers targeting these regions should prioritize video content and humor, and adjust influencer and emotional messaging based on regional trust levels.

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