ClickZ Meta Insider Newsletter |🤖 How Meta’s AI Chatbots Are Changing eCommerce

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Only Got 2 Minutes? ⏱️

Revealed: Investing in Brand Campaigns = Higher AOV

For many finance teams, brand has become shorthand for expensive campaigns with little proven impact. The result= when budgets tighten, brand is often the first to be cut.

Marketers know this is a mistake, but they don’t have the data to prove it - until now.

🔐 Fospha’s latest research uses Bayesian network modelling to uncover the causal relationship between brand spend and commercial outcomes like conversions and AOV.

🍸 Meet us at The Lead Summit - drinks on us

ClickZ Media is hosting an informal drinks reception on 29 May at 4:30 PM, just a short walk from The Lead Summit venue—somewhere stylish in NYC’s FiDi district.

Expect bold conversation, sharp minds, and good wine—no speeches, no badge scans. Just the people driving the future of commerce.

🔒 Limited spots – Exact location revealed after RSVP

Sector Spotlight 🎥

INNOVATIVE AD TECH

Meta AI App Empowers Brands With Personalized Chatbot Advertising Across Social Platforms

Meta’s new AI app enables advertisers to deliver highly targeted campaigns via personalized chatbots, leveraging deep consumer insights from its connected social platforms. This development offers marketers actionable opportunities to refine segmentation and drive conversions in eCommerce and social media environments. Expect significant impacts on data-driven advertising strategies.

SOCIAL MEDIA MARKETING

Meta Adds Threads Feed Ads to Marketing API for Seamless Campaign Integration

Meta’s integration of Threads feed ads into its Marketing API allows third-party platforms to facilitate Threads ad creation, streamlining campaign management for marketing professionals seeking broader reach. The feature requires a Threads profile, supports Reach, Traffic, and Website Conversions objectives, and applies Meta’s brand safety standards.

SOCIAL MEDIA MARKETING

Facebook And YouTube Lead Global Social Media Platforms For Maximum Brand Reach

Facebook and Instagram continue to dominate the global social media landscape in 2025, offering unmatched scale, cross-platform integration, and high-impact ad formats that consistently deliver for brands. For Gen Z engagement, Instagram and emerging formats on Facebook remain central, while TikTok and Snapchat offer complementary short-form video reach. As commerce and community increasingly converge, selecting the right platform mix — and leveraging Meta’s ecosystem for behavior-driven targeting and seamless eCommerce — is critical to driving both acquisition and retention.

INNOVATIVE MARKETING TECHNOLOGIES

Meta Introduces Early Access Program For Experimental AI Advertising Features

Meta is introducing an Early Release program granting select advertisers access to experimental generative AI features for Facebook, Instagram, and Threads ad campaigns. This access enables marketers to test and customize AI-driven creative tools, informing Meta’s product development and offering early strategic advantages. Participation criteria remain undisclosed.

AI INNOVATION RACE

Meta Postpones Its Powerful Behemoth AI Model, Extending Rival Advantages

The pause of Meta’s delay of its “Behemoth” large language model, " highlights the urgency for marketers to monitor AI model developments, as future releases will likely influence platform capabilities and campaign strategies. Staying agile with evolving AI technologies positions marketing professionals to adapt quickly in a shifting landscape.

Influencer Corner 📢

Optimization Hub ⚙️

INNOVATIVE SHOPPING TECHNOLOGIES

AI Shopping Agents Transform How Consumers Discover, Compare, And Purchase Products

Agentic AI is rapidly transforming eCommerce by automating purchase paths, driving down margins through instant price comparisons, and disrupting product discovery and ad performance, requiring marketers to rethink content strategies and adapt to algorithm-driven environments. Despite current hesitancy among shoppers, early adoption offers retailers a critical edge.

RETAIL MEDIA INNOVATION

First-Party Data and Omnichannel Media Transform Retail Advertising Effectiveness

First-party data and omnichannel integration are reshaping retail media by providing marketers with measurable KPIs like ROAS and new-to-brand buyers, driving precise targeting and ROI accountability. Emerging technologies—including AI-driven optimization and data clean rooms—enable brands to link campaigns directly to in-store and online sales. Marketers seeking practical, results-driven channels should recognize retail media’s mounting role in achieving measurable growth, particularly as digital-physical attribution improves.

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