Updated Video Specs: Facebook Reels and Ad Formats

Plus: Instagram locks livestreams behind 1,000 followers

Author

Rafe Houston
September 03, 2025 • Estimated Reading Time: 5 minutes

ClickZ Meta Insider

Here's what's happening this week in the world of Meta marketing:
- Meta limits AI chats with teens under Senate scrutiny
- Instagram tightens livestream access to curb spam and abuse
- DMs evolve into storefronts with automation-led conversion
- Edits tool gets algorithmic lift for Reels
- New Reposts, Maps and Friends features reshape discovery

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They’ll overspend, chase platform ROAS, and miss the growth happening outside .com. The brands winning peak have already shifted using full-funnel measurement to invest earlier, plan smarter, and scale profitably across DTC and different marketplaces.

Fospha's Peak Playbook 2025 distills their strategies, benchmarks, and budget splits, built on billions of dollars of ad spend data, so you don’t make the same mistakes.

📌WEEKLY MUST-KNOWS

Instagram now requires public accounts with at least 1,000 followers to go live. Positioned as an anti-spam and quality measure, the policy shifts access to a key engagement and conversion format. Smaller brands and creators must re-plan event marketing, live drops and social commerce tactics or accelerate follower growth to retain live capabilities.

Conversational commerce is flattening funnels as creators and brands convert directly in Instagram DMs with automation, personalization and real-time prompts. Faster response cycles and intent-qualified conversations drive higher conversion and loyalty at scale. Teams should treat DMs like a sales channel: wire in automation, catalogs, offer logic and attribution.

Sprout Social’s specs guide (updated Aug 28) reflects current video requirements across Meta, including the Facebook “Videos” tab shift to Reels and ad format constraints. Correct aspect ratios, durations and sizes remain critical to delivery, ranking and CPV/CPA efficiency. Creative and media teams should sync specs to avoid quality losses, rejections and wasted spend.

⚡QUICK READS

Instagram Confirms Edits Will Boost Reels Reach: Adam Mosseri said Reels made with Edits get preferential distribution for now; fold Edits into workflows to capture incremental reach while the boost lasts.(More)

Instagram Adds Reposts, Map And Friends Tab: New sharing and discovery surfaces create fresh visibility hooks; re-map content distribution and local discovery tactics to tap these placements.(More)

Meta’s AI Ad Ambition Targets Google’s Core: Analysts flag a Meta vs Google ad race driven by AI; watch CPM shifts and auction dynamics as Meta leans deeper into AI-optimized delivery.(More)

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