ClickZ Meta Insider Newsletter - 11.07.2024

PLUS: Front Row Shares Tips to Maximize eCommerce Deal Days 🛒

Author

Rafe Houston
November 07, 2024 • Estimated Reading Time: 6 minutes

Editor’s Pick🎯

YouTube surpasses forecasts in Alphabet's Q3 earnings call

Google parent Alphabet's Q3 earnings call revealed YouTube's impressive performance, bringing in nearly $9b in ad revenue—a 12.2% increase year-over-year. This substantial growth, typically undisclosed by Alphabet, signals the platform's rising dominance in digital advertising.

👉 Fospha also highlighted this upward trend in their their latest report, identifying YouTube as the second-fastest-growing ad channel for eCom brands by ad spend.

While YouTube currently reports the highest CPA among Google channels as brands adapt and optimize their campaigns, its increasing popularity reflects a broader shift toward brand-building channels for long-term growth. The platform's potential for driving brand growth makes it one to watch in coming quarters.

🔗 Read about the earnings call here.

Specialty Bites 🍪

Meta is collaborating with the US government to implement its AI, Llama, in various sectors like education and small business support. Despite no financial gain, Meta aims to enhance government operations. CEO Zuckerberg anticipates significant advancements in AI, emphasizing Meta's commitment to innovation and growth in the industry.

Meta is developing an AI-powered search engine to reduce reliance on Google and Microsoft. This initiative includes AI-generated summaries of current events and a partnership with Reuters for news content. Meta's efforts reflect a broader industry trend towards AI-driven search solutions, with competitors like OpenAI and Perplexity also advancing similar technologies.

Meta's Orion prototype showcases the future of augmented reality, aiming to reduce reliance on smartphones. While still a prototype, Orion offers intuitive navigation through eye tracking and gestures. Challenges remain in affordability and resolution, but it hints at a future where AR glasses become central to computing.

Meta is using facial recognition technology to combat celebrity-bait scams on Facebook and Instagram. This initiative aims to protect users and enable faster account recovery. Initially targeting celebrities, the technology will soon be available to all users, enhancing security and privacy while addressing evolving scam tactics.

Insight of the Week 📖

Jamie Bolton reveals how top eCommerce brands drive resilient growth:

🌐 Diversification is Key: A diverse channel mix acts as an “insurance policy” for brands amid rising CPAs and a challenging market.

🔄 Stay Agile: What worked last year may not work today. Top brands adjust their strategy over time, adapting to new growth levers as they mature.

📊 Measurement Matters: With channel diversity comes more complex measurement needs. Only with full-funnel attribution can brands assess their channel mix and remain agile.

For a full rundown, check out the full post!

Performance Pulse 📈

Front Row, an acceleration company, helps brands optimize eCommerce strategies on platforms like Amazon. By leveraging Deal Days, brands can boost sales and visibility. Success requires planning, unique offerings, and nurturing customer loyalty. Effective SEO and affiliate marketing are crucial for sustained growth and maximizing long-term benefits.

LinkedIn's new research highlights the effectiveness of connected TV (CTV) campaigns for reaching decision-makers. With LinkedIn's CTV ad options, you can extend your marketing to platforms like Paramount and Roku. This approach could enhance your campaign's reach, especially among influential LinkedIn users who regularly consume CTV content.

Brands are shifting focus this holiday season, emphasizing social media content like hauls and unboxing over traditional eCommerce. According to Digiday Research, companies are refining strategies, including gift guides and catalogs, while adjusting discounts and revenue expectations. Insights from industry professionals highlight evolving marketing tactics and competitive dynamics.

ClickZ is a Contentive publication in the DTC Ecommerce division