ClickZ Meta Insider Newsletter - 10.31.2024

Meta's Llama AI Models Now Fit in Your Pocket

Author

Zihan Lyu
October 31, 2024 • Estimated Reading Time: 5 minutes

Insight of the Week 📖

Couldn’t make it to Chicago for Shoptalk Fall? In this post, Jamie Bolton gives us a rundown of the key trends and strategies brands are betting on in Fall 2024: 

🔑 Invest in Brand: Investing in brand has never been more important. Full-funnel strategies on Paid Social are now crucial, allowing brands to both build awareness and drive conversions in-platform. As Kyle Leahy from Glossier puts it, “People want to be part of something bigger.”

🛍️ Go Omni for Growth: As D2C growth hits limits, embracing an omni-channel sales approach is key to staying resilient. Brands like Solo Stove and Chinese Laundry are leading with strategies that don’t replicate D2C on third-party retail, finding unique advantages in each.

✈️ Go Global: With lower CPMs and wide-open markets, the EU offers significant growth opportunities. Effective localization strategies are essential for US brands looking to expand abroad.

For a deeper dive, check out the full post here!

Specialty Bites 🍪

Meta Platforms and CEO Mark Zuckerberg successfully dismissed a lawsuit alleging they misled shareholders about child safety on Facebook and Instagram. The court ruled that federal securities law didn't require Meta to disclose all child protection strategies. The dismissal prevents future lawsuits on this issue by the plaintiff.

Meta has partnered with Reuters to enhance its AI chatbot's news-related responses, marking its first major AI deal for news content. This collaboration allows Meta to provide fact-based news summaries and links, reflecting a shift towards integrating current events into its AI offerings while navigating complex industry dynamics.

Meta has introduced compact Llama AI models for smartphones, enhancing speed and reducing memory usage. Collaborating with MediaTek and Qualcomm, these models run on ARM CPUs, offering 2-4x speed improvements. This innovation democratizes AI access, enabling real-time experiences on devices without relying on cloud processing.

Utilize messaging apps like WhatsApp to boost sales by engaging customers with personalized, timely interactions. Leverage features for customer support, order updates, and multimedia content. Integrate these apps into your sales funnel for seamless customer journeys, enhancing satisfaction and loyalty.

Performance Pulse 📈

Google Performance Max enhances eCommerce campaigns by utilizing multiple Google platforms, offering increased reach and automation. It provides an 18% conversion boost, real-time insights, and efficient ad targeting. Businesses should leverage audience segmentation and automated asset creation to optimize results, maximizing return on ad spend and campaign effectiveness.

Every performance marketing campaign can incorporate brand elements to reinforce brand identity, while brand marketing efforts can successfully leverage performance metrics to refine messaging and engagement strategies - but getting the balance right is where the magic happens.

Amazon Marketing Cloud (AMC) offers a suite of tools to enhance your campaigns. Use Amazon Ads for product visibility and create cost-per-click ads. AMC centralizes campaign management, providing near real-time metrics. For assistance, contact Amazon Ads; budget minimums apply. Cookies are used to improve services.

ClickZ is a Contentive publication in the DTC Ecommerce division