ClickZ Meta Insider Newsletter - 09.26.2024

PLUS: Join TikTok, Seraphine and Sweaty Betty for Fospha's BFCM live discussion on October 3

Author

Sophie Bruxner-Randall
September 26, 2024 • Estimated Reading Time: 6 minutes

Editor’s Pick 🌟

Peak season is the single best opportunity for D2C brands. 

To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok. 

📅 Date: Thursday, 3 October 2024 

🕒 Time: 11 AM EST / 4 PM BST 

P.S. You'll have the chance to ask the experts questions about peak season strategies in real-time!

Gain exclusive insight into: 

  1. Proven tactics to maximize peak period opportunities, shared live by experts 

  2. Strategies for capturing customers efficiently through a full-funnel approach 

  3. Insights on growing your customer base profitably with effective measurement 

  4. Methods for identifying and capitalizing on growth headroom for efficient scaling across channels 

Specialty Bites 🍪

Meta is enhancing Instagram's reminder ads, making them more versatile and user-friendly. Developers, rejoice! You can now send reminders on Instagram Reels, in addition to the feed and stories. This update, rolled out on August 19, 2024, reflects Meta's commitment to addressing user feedback. Jessica Hickey from Meta's blog enthusiastically announced, 'Parity achieved!'

But there’s more! You can now customize when these reminders appear, ensuring they reach users at just the right moment—right before they forget about your event. For those focused on metrics, you can optimize these ads for specific objectives like thruplay or reach, effectively turning Meta into a powerful tool for digital marketing.

Meanwhile, in the U.K., Meta received approval from British authorities to use public posts for AI training. This means your clever Facebook comments and Instagram captions might soon help AI grasp British humor and idioms. Nick Clegg, Meta's president of Global Affairs, suggested that the E.U. should consider a more relaxed approach. If you prefer not to share your public posts with AI, Meta recommends switching to private profiles.

Meta Connect 2024 will unveil new VR and AR hardware, including a cheaper Quest 3S headset and updated Ray-Ban smart glasses. Expect significant AI showcases and developer tools for generative AI. The conference, headlined by Mark Zuckerberg, runs from September 25-26, streaming live on Meta's website.

Meta's Ray-Ban smart glasses have succeeded where other AI wearables failed. Combining style with functionality, they offer practical features like object identification and video calls. Despite some AI quirks, their affordability and usability make them a promising contender in the AI hardware race, positioning Meta for future success.

Instagram is rolling out new privacy measures for teens, giving parents more control. Teen accounts will have default privacy settings, and parents can oversee activities. The move aims to enhance safety following past criticisms. AI will verify ages, and stricter content controls will be enforced.

Ad buyers are optimistic that proposed tariffs on Chinese goods will disrupt Temu and Shein's ad spending, potentially lowering Meta CPMs. The Biden administration's crackdown could lead to higher prices for these brands, possibly freeing up ad space and reducing costs for other advertisers.

Performance Platters 🍽️

Brands like Belgian Boys and Olipop are shifting their focus to reach U.S. shoppers in smaller cities. They are investing in retail media networks and hyper-localized marketing to connect with busy parents and larger households. Platforms like Hummingbirds help brands create targeted campaigns, driving sales in specific regions.

Perplexity, backed by Nvidia and Jeff Bezos, is in talks with brands like Nike and Marriott to revolutionize AI-powered search advertising. They aim to replace Google's auction-based system with sponsored questions featuring AI-generated answers. This shift promises unbiased answers while enhancing user experience and advertising effectiveness.

VTEX's survey reveals that 45% of U.S. consumers have engaged in live shopping, with men leading in participation. Social video commerce is also popular, especially among Gen Z and millennials. Brands should leverage these trends, focusing on consistent, engaging experiences to boost consumer engagement and sales.

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