ClickZ Meta Insider Newsletter - 09.12.2024

PLUS: Meta reveals data use for AI training to Brazilian users!

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ClickZ
September 12, 2024 • Estimated Reading Time: 7 minutes

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Meta's latest move? A major step forward in the messaging landscape. The tech giant is rolling out a new feature that allows you to integrate chats from third-party apps like iMessage, Telegram, and Signal into WhatsApp and Messenger. This isn’t just an enhancement—it's part of Meta's proactive approach to comply with the European Union’s Digital Markets Act. If you're in the EU, you'll soon have the option to manage all your messages in one inbox or keep them organized in separate streams.

And there's more on the horizon. Meta is expanding beyond just text messages. By next year, you'll be able to create groups with users from these third-party apps, and by 2027, third-party video and voice calls will be supported. With features like reactions, direct replies, typing indicators, and read receipts, we're heading towards a more unified and seamless messaging experience. All of this, while maintaining the highest privacy standards—third-party apps will need to use the Signal Protocol to ensure end-to-end encryption.

Meta is making this transition simple. New notifications will guide users through connecting their chats, giving them the flexibility to choose which apps to integrate. It's all about providing control and flexibility, offering a tailored messaging experience that suits individual needs.

As Meta evolves the messaging experience, the goal is clear: to offer seamless connectivity while ensuring privacy and security for users.

Meta is finally spilling the beans on how it plans to use Brazilians' personal data to train its generative AI. Yes, you heard that right. After years of keeping us in the dark, Meta is now ready to enlighten its Brazilian users about their data usage. This revelation comes hot on the heels of demands from Brazil's data protection watchdog, which has been breathing down Meta's neck.

So, what's the deal? Meta users in Brazil will start receiving emails and notifications on Facebook and Instagram, informing them about how their data will be used. And here's the kicker: they can actually reject the use of their data for AI training. It's like a plot twist in a thriller, but with data privacy instead of murder mysteries.

In a dramatic turn of events, Brazil's National Data Protection Authority (ANPD) had initially put the brakes on Meta's new privacy policy back in July. This policy involved using personal data to train AI models. But last Friday, the suspension was lifted after Meta agreed to spill the details about their data usage. Meta even paused its generative AI tools in Brazil, including those fun AI-generated stickers on WhatsApp, while they hashed things out with the ANPD.

When Reuters poked Meta about resuming these tools, Meta played it cool, saying the suspension was just a temporary measure during negotiations. So, there you have it, folks. Meta is finally coming clean, and Brazilians can now decide if they want to be part of the AI training game or not.

Google and Meta's AI models, like Llama 3 and Gemma, don't meet the new "open source" definition by OSI, sparking debate. Mozilla and others argue this could disrupt services and increase costs. Meta and Google disagree, highlighting the ongoing debate over what "open source" truly means.

The Australian Parliament questioned Meta executives Antigone Davis and Mia Garlick about the company's digital news policy. The inquiry focused on Meta's potential news ban in Australia and child safety on its platforms. Meta's decision to halt agreements with Australian news outlets has raised significant concerns among publishers.

Meta's reduced detailed targeting is shaking up Indian digital ad strategies. Marketers must now rethink personalisation tools, impacting users like Manisha Singh, who relies on Instagram ads for skincare products. This shift challenges brands to find new ways to reach their audience effectively.

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

Rumble joins X in suing Disney and others over alleged ad revenue conspiracy. Disney announces streaming price hikes starting October 17, with Hulu and Disney Trio Bundle affected. Reddit plans to test AI-generated summaries for search results, aiming to enhance user engagement and content discovery.

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