ClickZ Meta Insider Newsletter - 10.03.2024

Plus, Quest 3S and AI updates

Author

Sophie Bruxner-Randall
October 03, 2024 • Estimated Reading Time: 5 minutes

Specialty Bites 🍪

Meta Connect 2024 unveiled a slew of exciting innovations:

  • Orion AR Glasses: These stylish frames feature Micro LED projectors and waveguides, offering generative AI capabilities. They pair with a wireless compute puck and a neural wristband for gesture control, though they’re not yet available for purchase.

Orion AR Glasses

  • Quest 3S VR Headset: Priced at $299.99, this new headset shares many features with the Quest 3 but lacks a depth sensor and has lower resolution screens. Meta is discontinuing the Quest 2 and Quest Pro.

Quest 3S VR Headset

Additional highlights include updates to Ray-Ban smart glasses, AI-generated content for Facebook and Instagram, celebrity AI voices, and a new Llama model with image processing capabilities. Meta’s innovations promise a thrilling future in tech!

Quick Poll 🗳️

Meta is enhancing its ad platform with AI-powered updates, allowing advertisers to customize objectives and measure incrementality. New API integrations with third-party analytics tools like Google Analytics and Northbeam aim to provide a more accurate picture of campaign performance. These changes are part of Meta's long-term optimization strategy.

In light of ad platforms increasingly partnering with third-party measurement solutions, which of the following providers have you heard of?

Login or Subscribe to participate in polls.

More Meta Insights 🚀

If TikTok is banned or sold in the US, Meta's platforms, particularly Facebook Reels and Instagram Reels, are expected to benefit most, according to a First Insight report. Despite widespread awareness, few retailers have contingency plans. Marketers should explore other short-form video platforms to stay ahead.

Meta's Llama 3.2 models are now available on AWS, offering advanced multilingual and multimodal capabilities. These models support diverse applications, from image reasoning to mobile AI. AWS customers can easily deploy and fine-tune these models using Amazon Bedrock, SageMaker, and EC2, enhancing generative AI innovation.

Meta is leveraging AI to recreate influencers and auto-dub Reels into different languages, enhancing global reach. At Connect, Zuckerberg showcased AI personas mimicking real creators and dubbing tech that maintains original voices. These innovations aim to compete with platforms like TikTok and YouTube, promising broader audience engagement.

Apple is rethinking its Vision Pro strategy after Meta's Orion reveal. Options include a cheaper Vision Pro, smart glasses, or AI-enhanced AirPods. The ultimate goal is standalone AR glasses, but affordable tech is years away. Meta's AR glasses cost $10,000 to make, highlighting the challenge.

Performance Platters 🍽️

Brands are leveraging holistic video strategies to engage consumers across multiple platforms, driving full-funnel business outcomes. By utilizing first-party data and diverse video channels, companies like PepsiCo and Lexus achieve significant increases in brand awareness, consideration, and conversions. Amazon Ads exemplifies this approach, offering expansive opportunities for advertisers.

DMEXCO 2024 showcased AI's practical applications, retail media's growth, and the shift to cookieless solutions. Key trends included AI-driven transformation, the rise of retail media, and the importance of first-party data. The event emphasized collaboration, transparency, and the evolving landscape of digital marketing, highlighting innovation and future opportunities.

Brand websites remain crucial for the golden quarter, driving engagement and sales, according to Visualsoft's research. While social media is growing in importance, targeting the right consumers is essential. Newsletters and nostalgic Christmas ads also play significant roles, with nearly half of consumers driven by nostalgia.

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